John Lewis Christmas ad 2024 jumper shows fair isles enduring popularity

John Lewis Christmas ad 2024 jumper shows fair isles enduring popularity

If you live in the UK, you'll know how important the release of the TV ads for the big retailers and supermarkets are each Christmas. For many people, they mark the beginning of the Christmas season. John Lewis department store is probably the biggest of these, with people remembering ads from over the years and having a favourite. 

The 2024 advert sees a women trying to find the perfect gift for her sister, whilst revisiting many of their shared experiences throughout their lives. It's of no surprise to us here at The Croft House that she wears a fair isle yoke jumper. These knitwear pieces have timeless appeal and span the generations in terms of style. Often seen as a "Christmas Jumper", we know that done well, they add seasonal style to any wardrobe and are far more than a novelty. We wear our fair isles all year round. 

Our own fair isles are all designed in-house by Louise, our founder and are made of high quality British spun 100% wool and knitted here in Scotland. 

See our large range of womens fair isle jumpers by clicking the image below

And click below for our fair isle jumpers for men